Tuesday, September 17, 2019
The Dot Com Gal

How To Promote Your Blog Post

how to promote your blog post

How To Promote Your Blog Post?

As bloggers and content creators, we have two main responsibilities:

1 – Create content consistently.

2 – Promote that content.

As bloggers and content creators, we have two main responsibilities: 1 - Create content consistently. 2 - Promote that content.Click To Tweet

In the end, it all boils down to these two very important components in our journey as bloggers. If you write amazing content, and let it collect virtual dust on your website, chances are you will be the only person reading that content. Well, maybe you, your mom (who is your biggest fan), your distant cousin and your upstairs neighbor… So, basically nobody else will be looking at that masterpiece of yours. They don’t know who you are…

via GIPHY

 

So, today I will cover a very important topic for all bloggers. Today we will talk about how to promote your blog post.

Why Promote your blog?

Well, if you want to build a list, build an audience, make sales or whatever your main goal is with your blog, you will have to put it out there and get as many eye balls on your content as possible, and then some more.

So how do you promote your blog?

There are so many ways you can use to promote your blog. Some of them can be free and time consuming, others are paid and get you fast results when done right. Paid traffic can be very profitable when you know what you are doing.

I will share with you the methods I use. They are a combination of both free (in terms of money, but time consuming, because there is no such thing as free traffic, period.) and paid methods. So let’s dive right in.

Write awesome content

Before you start thinking about how to promote your blog, you need a really good, no, GREAT piece of content ready to promote. If you write crap, people will come, but they won’t stick around. So it’s very important that whatever you publish be of super high quality. Think of delivering value whenever you publish something. Have your readers’ interest at heart and you will be surprised at the response you will get.

Another thing worth mentioning is that consistency is key. This is something I continue to work on and try to improve myself. We all have our “moments”, but it is important to keep your blog up-to-date with fresh content. If people like your stuff, they will want to come back for more. If they come back and only find old blog posts, they will stop coming.

Make your content Easily shareable

Make sure your share buttons are visible to your visitors so that they can share your content easily. My favorite sharing WordPress Plugin is Social Warfare. It’s free. It has a paid upgrade, but have been using the free version and it’s been working just fine. You can get it here.

Share your content on Medium

I have been sharing my videos on Medium.com for the past couple of months and, I although I didn’t really get into it the past couple of years, I have started getting new followers and new eye balls on my videos. It doesn’t hurt to get an extra backlink to your content!

Send your new blog post to your list

Your list is your number one fan. They have subscribed to your newsletter because they like you and hopefully trust you too. If you send them an email about your newly published piece of content, they will thank you for it.

Create a quick Facebook ad

If you haven’t already, you should have your Facebook pixel installed on your WordPress blog. Your pixel allows you to create audiences from the people who visit your website. You can then either re-market to that audience or create a lookalike audience to advertise to.

I have published a video about Facebook pixels. You can watch it here.

If you haven’t started getting any visitors yet and you don’t have a Facebook audience, don’t worry, I will create a tutorial soon about how to find audiences on Facebook. So stay tuned!

Quuu Promote

This cool little service has quickly become one of my favorite viral marketing tools in the past couple of months. Quuu Promote is a content marketing tool that gets your content shared on social media by people who are genuinely interested in your niche.

It can really boost your social proof and send you a couple hundred visitors to every blog post.

Quora

In case you haven’t heard about Quora, it’s a question-answer platform as the old Yahoo Answers used to be. Except that Quora has way more quality answers and can really boost your traffic if you are active on it and especially if you offer value in your answers.

You can get traffic from Quora two ways:

1 Answer related questions: If you have a piece of content about a certain topic, look for questions about the same thing. Write a value-rich answer and then you have the option to link out to your blog post.

2 Share a link to your latest blog post: so your followers can see it.

Linkedin Groups

As you may know, LinkedIn is a powerful social media platform for professionals. And just like Facebook, LinkedIn has small communities (sometimes large ones) around specific topics. To look for groups on LinkedIn, you simply need to do a quick search.

Then request to join the ones that you are interested in. Once you are approved, make sure you interact with other members before sharing your content. Like their posts, comment on their content etc. Don’t just dump your content on them and leave!

Start a Bing Ad

Bing Ads, which are now called Microsoft Ads, can be very effective and low-cost when done right. If you don’t have a budget for Facebook Ads, Bing Ads can be a very cost-effective option for you. If you are not sure how to get started on Bing Ads, just do a quick search on Google on how to do it. You can find plenty of tutorials online.

Pinterest Group Boards

If you are not using Pinterest, you are seriously letting a lot of traffic go to waste. Pinterest is a huge source of traffic for almost every niche. It does take a little work because you need to create high quality, pretty looking images (called pins), but it’s totally worth the time and effort you put in. I used to use Pinterest only for my travel blog, but then I realized that it can also be used for online marketing related content. I have only created my account a couple of months ago and I can already see some traffic coming in from this platform.

What are Pinterest group boards?

They are a bit like Facebook groups with the potential to grow your Pinterest followers and send you loads of traffic. However, unlike Facebook groups, you need to build up your account and have a few hundred followers before you request to join Pinterest boards. I don’t suggest you try to join any boards when you get started. Establish your Pinterest account first, add some pins and follow some people, get some followers, then you can think about joining boards. If the board owner likes your pins (content on Pinterest), they will happily approve your request to join their board.

I have written a short Pinterest tutorial some time ago on my buddy Jay’s blog. You can check it out here.

I know it’s a bit old, but you can get the basics about Pinterest and how to grow your following there.

Convert your blog post into a video and rank it on YouTube!

Video is super powerful as you already know. If you are not using video to market your content, uhmmm… where have you been? No, seriously, where have you been? LOL

via GIPHY

I think every blogger should leverage the power of YouTube and add it to their marketing strategy. If you don’t feel comfortable putting yourself in front of the camera, you do not have to. You can use slides, or choose from the large selection of video creation software in the market.

If you are already using video as part of your marketing strategy and are still struggling to rank your videos in YouTube, I suggest you check out this video SEO checklist.

If you are serious about video marketing and video SEO and would like to take it to the next level, I highly recommend this course.

How To Promote Your Blog: Conclusion:

These are the steps I follow to promote every blog post I publish. There are so many other ways to promote your content of course, but I wanted to share what I do. If you like this post, please leave me a comment and tell me what you do to promote your content.

how to promote your blog post

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Hooda Kismet
Hooda Kismet
Hooda Kismet is a seasoned online marketer, affiliate marketer, blogger and product creator. She has been online for quite a few years and has a few tricks up her sleeve.

58 Comments

  1. Jay June 20, 2019 at 5:11 pm

    Awesome tips on ways to promote your blog posts Hooda.

    I have to try that quu promote myself that you recommend.

    • Hooda Kismet June 26, 2019 at 7:11 am

      Thanks Jay! And yes, Quuu is pretty cool!

  2. Angela June 22, 2019 at 4:55 pm

    This införmation is all very helpful! I do promote my posts, but you have pointed out some new ways for me to do it, can’t wait to give them a try!!

    • Hooda Kismet June 26, 2019 at 7:12 am

      That’s great to hear, Angela! Thank you for your comment!

  3. chelf June 22, 2019 at 5:13 pm

    I never heard of quuu promote before! I need to check it out asap! Consistency is key I agree, and high quality content as well of course!

    • Hooda Kismet June 26, 2019 at 7:12 am

      Quuu is something that I started using a few months ago and I am very happy with their service. I hope you like them too!

  4. Patricia Chamberlain June 23, 2019 at 11:40 am

    I really struggle to promote my blog. This is super helpful information. I am checking out medium now!

    • Hooda Kismet June 26, 2019 at 7:12 am

      I am glad you found this list helpful! Good luck!

  5. Stephanie June 23, 2019 at 9:36 pm

    The only paid thing I really use right now in terms of promotion is CoSchedule. I couldn’t blog without it. But I love using group boards on Pinterest since most of my traffic comes from there.

    • Hooda Kismet June 26, 2019 at 7:13 am

      That’s great to know! I have heard of CoSchedule, but I have never tried them, I will definitely check them out. Thanks, Stephanie.

  6. Di June 24, 2019 at 5:10 am

    Oh this is something I really need to get better at. So I really grateful for your tips!

    • Hooda Kismet June 26, 2019 at 7:13 am

      You are very welcome, Di.

  7. Bree June 24, 2019 at 5:16 am

    These are great tips! I never thought of doing slides in YouTube but that would definitely open up a whole new channel of traffic for me! Thanks!

    • Hooda Kismet June 26, 2019 at 7:14 am

      You are welcome! YouTube can be a very powerful traffic source when used correctly.

  8. Juliet Amo June 24, 2019 at 1:38 pm

    I really enjoy the way you dissect the topics

    • Hooda Kismet June 26, 2019 at 7:22 am

      Thank you. Glad you like the post.

  9. Nadja June 24, 2019 at 4:34 pm

    Some really great advice here! How do you propose turning a blog post into a video? I’d also love to hear about how you’re using video on Medium 🙂
    Nadja recently posted…Meet WeeknotingMy Profile

    • Hooda Kismet June 26, 2019 at 7:20 am

      You can turn your blog post into slides and then record a voiceover then upload to YouTube. You can also choose a video creation software. One of my favorites is Content Samurai. It creates stunning videos. You can get a trial here: https://thedotcomgal.com/cstrial Good luck!

  10. Jasmine M. June 24, 2019 at 7:11 pm

    Consistent and interesting blogs are so essential to driving traffic. I can also say that Facebook ads are beneficial too! The more you pay, the more eyes could potentially be on your website. Thanks for sharing!

    • Hooda Kismet June 26, 2019 at 7:20 am

      Facebook ads are great when done right, I agree. Thanks for your comment.

  11. Pool Operator Talk June 25, 2019 at 2:40 am

    This has given me quite a few new ideas. Thank you! I specifically like the converting a blog to a video thought.

    • Hooda Kismet June 26, 2019 at 7:21 am

      Great to hear! I am glad you found these tips helpful!

  12. Anshika Juneja June 25, 2019 at 10:52 am

    This is great information to promote blog posts! I’ll check the video as I want to grow my website.

    • Hooda Kismet June 26, 2019 at 7:21 am

      That’s great! Thanks for your comment.

  13. Luna S June 25, 2019 at 1:14 pm

    This is a wonderful list of ideas! I hadn’t heard of a few of these sites before this post.

    • Hooda Kismet June 26, 2019 at 7:21 am

      Glad to help!

  14. Ashli Ferguson June 25, 2019 at 3:12 pm

    These are great ideas!!!

    • Hooda Kismet June 26, 2019 at 7:21 am

      Thank you!

  15. Melanie williams June 25, 2019 at 4:06 pm

    Wow so good of you to share all these super fab ideas. It is always good to make sure that your content is deffo on top form and quality xx

    • Hooda Kismet June 26, 2019 at 7:22 am

      Definitely! Quality content is key. Thanks for your comment, Melanie.

  16. Holly June 25, 2019 at 4:47 pm

    These are great ideas for blog promotion. It’s so important to have a good plan when it comes to promoting your blog.

    • Hooda Kismet June 26, 2019 at 7:23 am

      I agree. I am glad you like the post!

  17. Mr. MFC @ Morning Fresh Cent June 25, 2019 at 7:30 pm

    We all can use some tips to increase our traffic. Thanks for sharing.

    • Hooda Kismet June 26, 2019 at 7:23 am

      You are welcome!

  18. Neil Alvin June 26, 2019 at 5:55 am

    Thanks for the tips. Will keep them in mind.

    • Hooda Kismet June 26, 2019 at 7:23 am

      Great! You are welcome!

  19. Streamed TV Fan June 26, 2019 at 9:47 am

    These are some good tips. I have to try and broaden my horizons beyond Twitter and Facebook.

    • Hooda Kismet June 29, 2019 at 12:21 pm

      Great! Thanks for your comment!

  20. Hackytips June 26, 2019 at 7:54 pm

    Most of the times we forget to promote after publishing the post. Promotion is important for bloggers.

    • Hooda Kismet June 29, 2019 at 12:22 pm

      Absolutely! If you don’t promote your content, nobody will ever know about it.

  21. Itzel Gomez June 26, 2019 at 8:38 pm

    I love reading articles like this because I am currently trying to promote my blog!

    • Hooda Kismet June 29, 2019 at 12:22 pm

      Great! Glad this post has helped you.

  22. aisasami June 26, 2019 at 11:02 pm

    Great tips to help bloggers promote their material. I have to try this out when promoting my own posts. I haven’t heard of half of the sites mentions but I am eager to try.

    • Hooda Kismet June 29, 2019 at 12:22 pm

      Good to know! Good luck!

  23. pooja Malkani June 27, 2019 at 8:25 am

    Great tips to become a successful blogger

    • Hooda Kismet June 29, 2019 at 12:22 pm

      Thank you.

  24. Sarah Meh June 27, 2019 at 9:36 am

    This is quite an informative post for bloggers. I am going to bookmark it.

    • Hooda Kismet June 29, 2019 at 12:23 pm

      Thanks!

  25. JM De Guzman June 27, 2019 at 3:17 pm

    Read it from top to bottom and I have learned some new stuffs today about promoting my blog. Thank you

    • Hooda Kismet June 29, 2019 at 12:23 pm

      You are welcome!

  26. Sarafina June 28, 2019 at 2:59 am

    Wow, useful content I am at to use! Thanks

    • Hooda Kismet June 29, 2019 at 12:23 pm

      Thank you!

  27. Devyani June 30, 2019 at 6:29 am

    These are some really good tips! I am going to try them out

    • Hooda Kismet June 30, 2019 at 10:53 am

      Thank you!

  28. AmzOneStep July 1, 2019 at 6:34 am

    Hey,

    Thanks for making things clear. There are many things which makes sense for me. Even images mentioned in this guide is really awesome and they are helpful for me.

    Thanks for sharing the awesome guide. Keep sharing.

    • Hooda Kismet July 16, 2019 at 8:16 pm

      Thanks for your comment and I’m glad you found this helpful!

  29. Tech jach July 1, 2019 at 10:48 am

    Awesome, I love your tips on this article, very educative and easy to understand. Thanks

    • Hooda Kismet July 16, 2019 at 8:15 pm

      You are welcome!

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