How to Repurpose Blog Content
How to repurpose blog content?
Repurposing blog content is such a forgotten blogger skill. It used to be so popular back in the day, but as new traffic sources have emerged, this very powerful traffic strategy has taken a backseat.
Repurposing blog posts is another way to get high quality backlinks, without really trying so hard. It’s a great way to use the same piece of content over and over, to get traffic from different sources, and without much extra effort.
Table of Contents
What is Content Repurposing?
Repurposing blog content is simply to turn any piece of content into different formats and posting those formats in different places. This content marketing method is simple and yet very effective for getting more eyeballs on your blog posts.
Why Should You Repurpose Your Content?
With content repurposing, you don’t have to create new content every day. But aside from that, here are a couple of reasons why you wound want to consider it:
- Reaching new audiences.
- Branding yourself and your blog.
- Getting more traffic from different sources.
- Improving organic visibility.
So, How to Repurpose Blog Content?
As mentioned earlier, content repurposing is changing the format of your blog post and posting it in different places to maximize your chances of getting more and more traffic. Here are my favorite blog post repurposing techniques:
1. How to Repurpose Blog Content: Write Epic Content
This goes without saying, but it is imperative to publish great content if you want to attract readers. No matter how much traffic you get, if you write crappy content, nobody will come back to read more.
2. Turn Your Blog Post into an Idea Pin
I am not sure if you are using Pinterest as part of your marketing strategy, but if you are not, you are really missing out. Pinterest is huge and can bring you loads of traffic if used right.
Idea pins especially are really hot right now, and they can grow your Pinterest profile views and following tremendously if done consistently. In fact, as a side note, Pinterest is an excellent place for you to promote products and services, or even as an affiliate marketer.
Learn more about how to make money with Pinterest.
While idea pins don’t allow you to link to your blog post, they gain popularity rather quickly, and by doing so, your Pinterest profile will get more visibility, which will turn to followers, and then translate to traffic to your blog.
So, how do you do that?
You basically take the key points of your blog post and turn them into bullet points and use those to create your idea pins.
Check out this example I published a couple weeks ago. It gained over 4,000 views in just a couple of days. I was blown away.
And don’t worry if you don’t know how to create graphics like that! I am nowhere near being an expert in graphics, but I use Canva to create almost all my pins. It’s free and has so many great features.
3. Convert it into a Video
As you may already know, video marketing is a powerful tool to get traffic to your blog.
Normally, what I like to do is, after publishing a blog post, I make a video about the same topic, show some of the content, then send my viewers to my blog post for the full information.
One thing to keep in mind is that, when doing video marketing, you may want to learn a thing or two about Youtube SEO. It’s not that hard to do, but there are a couple of steps you can follow to make sure your videos rank in YouTube. I have a free video SEO checklist on my blog in case you are interested in checking it out.
Apart from uploading your video to YouTube, you can also submit it to different video submission sites, like DailyMotion, Vimeo etc.
4. Convert That Video Into Audio
Once you have uploaded your video, you can convert it into audio using your own video Editor (Camtasia etc) or you can use a free converter Cloud Convert.
After getting your audio file, you can post it in podcast or audio submission sites like SoundCloud, MySpace, Last FM etc. There are so many to choose from and they don’t charge you money to submit your audio file.
Alternatively, if you already run a podcast, you can turn your blog post into a podcast and post it wherever you usually post your podcasts.
5. Convert it to PDF
After publishing your blog post, another thing you can do is to convert it into a PDF using a service like PrintFriendly. Once you have your PDF version, you can submit it to differen PDF submission sites like SlideShare, Issuu, Scribd etc.
Submitting a PDF to those sites with a link back to your blog post is an excellent idea to get traffic, and also to build high quality backlinks.
6. Create an Infographic
You can either use Canva to create your infographic, or pay someone to create it for you if you don’t know how.
Infographics are a great way to attract influencers to your blog. However, if you keep waiting for that to happen, chances are you will wait for too long before Google knows your infographic exists. So instead of waiting, I suggest you submit your newly created infographic to as many infographic submission sites as possible. Alternatively, you can also pay someone to do that whole process for you.
Some of the places you could submit your infographic to are: Pinterest, Infographics Archive, Cool Infographics etc.
This is another great way to get high quality backlinks from high authority sites.
7. Turn Your Blog Post into Slides
You can either upload your PDF, or turn your blog post into slides (using PowerPoint or Google Slides) and upload it to Slideshare. Slideshare is a high authority site and you can get a lot of traffic and backlinks if you use it the right way.
If you don’t want to use PowerPoint or Google Slides, you can also use Canva to create your slides. They have great templates that you can use.
8. Publish On Medium
In case you are unaware, Medium is a great place to post your content and get backlinks to your blog or your videos. I personally post every single video I publish on Medium.
Once you sign in using either Gmail, or Facebook, you can post your content. They call them “stories”. You can either copy and paste the content on your blog post, then format everything before you publish, or you can use their “import a story” option.
9. Leverage The Power of Quora
In case you are living under a rock, Quora is a question-answer type of site, very much like the old Yahoo Answers. However, Quora has very quickly gained popularity over the past few years.
So how to repurpose blog content using Quora?
There two ways you can do this:
- Answering questions: you can look for questions in your niche and answer them with a subtle link back to your main blog post. Or,
- Publish an article: did you know you can publish articles on Quora? Well, yes you can. You can use this option to publish part of your blog post with a link back to your main piece of content.
10. Leverage Social Media
I have to admit; I am not a huge fan of social media. However, if you like using Facebook and Twitter, it’s a great idea to repurpose your blog content into social media posts. You can split your post into sections and publish it on Facebook and Twitter one little chunk at a time.
You can also use graphics and visual posts to attract more readers.
11. Turn Your Post into an Email Series
Email marketing is a very powerful way to build your audience and get traffic on demand. Building your list from day one should be your number one priority when starting a blog.
What you can do here is split the information in the blog post into a 5 to 7-day email series and ask people to sign up to receive it in their inbox. This also makes for a great lead magnet.
Email marketing is a skill that every blogger should have. If you want to learn more, make sure to have a look at this course.
Repurposing your blog content is a great way to gain more visibility, grow your brand and get high quality backlinks to your blog. You obviously don’t have to do each and every one of these methods, but the more you distribute your content, the more chances you will have reaching your target audience. I hope you have enjoyed this blog post about how to repurpose blog content 🙂